Last year, Hourglass made a pledge to become entirely vegan by the end of 2020, and over half of the brand's line-up has now been reformulated to comply with vegan and cruelty-free standards.
In celebration of this, the brand is reigniting its original Eye to Eye campaign with a host of new celebrity stars – and their beloved pets. The shoot was virtually produced by renowned photographer Mark Seliger and features the likes of Jasmine Tookes, Devon Windsor and Chriselle Lim.
The brand has also launched a social-media competition in support of animal charity Non Human Rights Project. Post a photo of you posing Eye to Eye with your pet at home, tag @hourglasscosmetics and #hg_eyetoeye, and the brand will donate $1 for every post. For every 100 entries, 5 winners will be chosen to receive a weighty Hourglass gift box.
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